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Pay Per Click Management

ecommerce web design delhiMade famous through Google AdWords and Yahoo! Search Marketing, pay-per-click is a demand-based method of advertising, where advertisers bid on keywords that they think their target audience is most likely to be searching or reading about online. Then, when a web user searches for those keywords, or reads an article on a website that displays pay-per-click ads, the “sponsored links” or “sponsored ads”, as they are called, will appear next to or above the text or search engine results. With pay-per-click ads, you only pay when a user clicks on your ad. This can work tremendously well for you – if planned properly, or against you, if done without proper attention and know-how.

The Pros and Cons of Pay-Per-Click
On the one hand, having to pay only when a user clicks means you pay for actual traffic to your site, ideally traffic that not only wants what you’re offering, but is actually actively searching for it.

If you create an appropriate landing page, you can also help build your opt-in email database with these new potential customers, helping you get the best value for your pay-per-click campaign. This means the expense you made for a click several months ago can bring back the same customer or potential customer again and again. This combination of email marketing and search engine marketing can significantly increase your ROI.

On the other hand, you also pay for users who click and don’t convert to customers. Many poorly-planned pay-per-click campaigns make the costly mistake of trying to trick users into clicking on the ads, believing more traffic is always better. Besides the cost of the click, unwanted traffic to your site will waste bandwidth, yet another expense to consider. Driving people to your site who don’t intend to buy, or, worse, are tricked into clicking with elusive ad text, does nothing but decrease your ROI. There will always be some percentage of web users who will see your site and decide not to buy. But, there are steps you can take to increase your conversion rates and avoid wasted clicks.

Some features of our E commerce Solutions
  • Products can be mapped to more than one category or manufacturer
  • Anonymous checkout
  • Multicurrency support
  • Measure weights, measure dimensions
  • Real-time currency exchange rates (ECB)
  • Configurable list of allowed countries
  • For billing
  • For shipping
Ecommerce Web Design & Development

In the today's world of Internet, you cannot afford to survive without a good e commerce website with a competitive advantage.

Our Goal is not just to give you an online identity but to give you a competitive presence on Internet.

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