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Email Marketing

Email Marketing effectively boosts sales and builds relationships with your customers.
Pointer Soft Technologies Pvt. Ltd. develops customized email marketing strategies for your business and executes effective campaigns by using best-of-breed email software to market your website online.

From promotion announcements and newsletters, to personalized one-to-one communications, our Pointer Soft DirectMail delivers text or rich media emails to existing or potential customers. Our email campaigns include:

-: Opt-in email list creation and management for ongoing communication with existing customers.
-: Email segmentation - this is how you turn data into money! The information that you can gain from your mailing list is invaluable. There is no easier sale than to an EXISTING CLIENT, especially one that is telling you what they want. That’s where market segmentation plays an important role. Pointer Soft will help you manage and segment your email list according to differing needs, so you can continue to send the right offers to each customer.
-: Third-party opt-in list procurement that targets potential customers.
-: Email auto replies for customer relationship management.
-: Email referral, otherwise known as “Refer a Friend” programs that grow your market and reward loyal customers.
-: Email promotion development and tracking for time-sensitive offers and discounts.

The Pointer Soft Email Process
-: Pointer Soft can develop full cycle email campaigns to meet your exact needs. A step-by-step overview includes:
-: Campaign idea generation. When we have you as a regular client, we will generate campaign opportunities for you around your products and seasonal topics based on our unique email marketing insights, leaving your team more time to focus on other parts of building your business.
-: Market segmentation of you mailing lists. We understand segmentation at its core, including B2C, B2B, Retail, Wholesale, Gender-based, Geographic, Amount Spent on Past Purchases, Income, and Cultural.
-: Storyboarding of the creatives.
-: Design of your creatives, both the HTML and plain text versions. Feel free to look at our portfolio for more info.
-: Handle actual mailings. No mailing is too large.
-: Tracking the results including analytics such as email open rates, click rates, and purchase rates.
-: Final analysis with comparative results vs. other online campaigns like SEO and PPC, using our Analytic Software.

We believe in a supporting double opt-in as a way of keeping your lists clean, assuring delivery, keeping high open and click rates, minimizing dead email addresses, and observing the legal requirements of the CAN-SPAM act.
The Pointer Soft Email System Features:

-: Email List Upload
-: List Exclusion for segmentation purposes
-: Triggers and Auto-responders
-: Multiple List Management
-: Integrated Contact Manager
-: Unsubscribe/Profile Updates

Once a campaign is launched we can provide:

-: Real-Time Statistics
-: Link TrackingWe can help you determine the appropriate level of service for your company, from simple self-service to complete customization.

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