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3 party Application Integration

There is hardly a single web development project today that doesn’t involve some kind of 3rd party vendor integration, be it for adding the latest must-have consumer features, ensuring you have the appropriate site analytics and marketing metrics, or integrating your business process applications into your website. The ecosystem of ecommerce and business applications has evolved: highly specialized vendors now offer every kind of specialty tool, plug-in feature and business operations application imaginable and still new applications are appearing every day. Pointer Soft Technologies Pvt. Ltd. can help you wade through the sea of choices in the market. For example, you may want to consider augmenting your core website with applications that help you meet your business goals and can transform your website into a dynamic and sophisticated consumer experience. . Based on our extensive experience and in depth knowledge of the market we will select and integrate third party tools and applications into your existing website. The end result will be an engaging, seamless, and unified experience for the consumer and your internal staff. Pointer Soft Technologies Pvt. Ltd. has over a decade’ of experience that spans the full range of vendor integrations. Because we’ve been there, we can help you avoid some of the most common integration implementation pitfalls. We will ensure the integration project is appropriately assessed in terms of scope, complexity and cost and that the implementation is smooth and painless.

Types of Applications
There are many types of applications that require integration. Below is a sampling, grouped by broad business function.

Consumer Experience Applications : These are applications that enhance the consumer’s experience on your website by offering additional features, tools or services. Examples include:

Alternative payment processing: Various solutions enable consumers to pay for ecommerce transactions via debit cards, ATM cards, phone cards, in foreign currencies, or through Amazon, PayPal, Google Checkout, etc.

Sophisticated Site Search and Recommendations: Several vendors provide specialty feature-based and dynamic filter search engines, support auto-complete and type-ahead search, and offer product recommendations systems, predictive recommendations, customizable product finders or step-by-step diagnostic “wizards”, as well as various options to enable the dynamic reordering of product listings in your catalog to help increase conversion, the number of sales and the value of each sale.

Online Merchandising & Product Catalog Tools: Specialty catalog viewers can show your traditional product catalog in engaging ways. Online merchandising tools will optimize which products are featured at what price and in what order and ensure the listings are always fresh and compelling. Product customization tools and step-by-step wizards can guide the consumer through customizing their own specialty products.

Imaging & 3D Visualization Tools: Possibilities range from 3D rendering, animation, dynamic customized views of your products, immersive virtual product environments, 360-degree product views and pans, customizable virtual mannequins, photo albums and much more.

Other Consumer Features: The list of possibilities is almost endless, ranging from traditional and live video, mobile ecommerce, teleconferencing, “Live Person” customer service, consumer games, corporate or consumer blogs, social networking widgets and more.

Marketing, Analytics and Performance Measurement Applications : These components are like a “Big Brother” that, behind the scenes, tracks and monitors consumer transactions and your site’s performance. Consider these options:

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